Tuesday, August 28, 2007

Road Map to Success

Marketing. That's it. That's the secret to your online success.Running your business without marketing islike being in a dark room with a flashlight and nobatteries..you know where you are, but nobody else does!

The key to making your marketing work is to minimize your expenses while you maximize your profit. Mostproducts that are sold online are electronic, which
means that once you have covered the initial cost of producing your masterpiece,the only other main expense you have is marketing, the rest is profit.

Now just before we begin, let's take a look at a couple of facts. Most Peoplees are not making money on the net. Why? There is the misconception in the marketplace that doing business on the net is simple,fast, and effortless. Nothing could be further from the truth.

If you want to make a living on the net and become independently wealthy it takes time and effort, the same as with an offline business. The difference between an on and offline business is online you can choose whether you want to invest time, money, or both.

Now let's get specific. First, you need a product to sell or represent. If you don't have a product or website don't despair, you can still make a lot of money on the WWW. Almost any site that sells a product, will pay you to promote it for them. This form of promotion is called an affiliate or partnership program.

Second, now that you have something to promote, you have to decide where to promote it and who to promote it to.We'll assume you are starting from scratch. You don't
have any contacts in the industry and you don't have a customer base to mail to. You need to get hits, or visitors,to your site or the site you are promoting. There are a multitude of ways to accomplish this task.

Third, now that you're getting hits to your site, you can start collecting the names of your visitors by offering them a free incentive. You can give away ebooks,
subscriptions to an ezine, or other publication, or offer them a discount on their purchases when they sign up as a 'VIP' member. Use your creativity and come up with something that your visitors just can't pass up and they feel they have
to leave you their name and address. This list that you are creating by collecting names and addresses is money in the bank for you. If you are an affiliate, make sure that your program forwards you the name, or at least the email address of customers that you have referred to them.

Fourth, market to your list. Your mailing list is your warm market, they have agreed to receive information from you. DO NOT abuse your list. Spamming your list by sending them offers every hour will ruin your list and stop your cash flow dead in it's tracks. Send your list an offer that you genuinely believe in. If you wouldn't sell your product to your mother, don't offer it. One of your most valuable
assets that you have on the WWW is your reputation. If you tarnish your reputation and integrity, you may as well get offline.

These four steps are an overview of what you can do to achieve success on the WWW. This simplified Steps gives you a basic direction in which to travel to reach your road map to your success.


Good luck

Yours truly,

Chitra Sekhar

Thursday, August 16, 2007

Promoting Your Website

There are two ways to get your site noticed on the
net. You can pay an ad agency or promotion company
to spread the word about your 'window to the world'
or you can do it yourself.

It's all a question of time and money. If you have
more money than time, hire an ad agency to do your
promoting for you. If you have more time than money,
do the promotion yourself, promote for peanuts.

Lets face it, this is a numbers game. As long as you
have a website that can demonstrate and sell your
product, all you need to do is get it in front of
your target market.

This quick guide is for those of us who have limited
promotional budgets, but need to drive traffic to our
sites. Here is a handful of FREE and low cost resources
that can drive traffic to your site quickly.

1. Email. Email is the most direct and effective way to
get people to your site. There are literally hundreds of
thousands of dollars in a good email list. Build your
list by:

- giving your visitors a special limited time offer, a
freebee, a contest, or something that will draw them to
your site. While your visitor is at your site, invite them
to sign up for your newsletter.

- offering your visitors a newsletter gives you a reason
to contact them on a regular basis. Repetitive contact builds
up a trust level and allows you to make easier sales, more
often.

- offering your current subscribers a reward for referring
their friends and colleagues to your newsletter. This one
technique alone can increase your subscriber base
substantially in a very short time.

One more email hint: Make sure your subject line grabs the
reader and draws them into your mail.

2. Links. Use reciprocal links with complimentary companies.
If you sell dog food, link to pet stores, groomers, or
veterinarians in return for them posting a link to your site.
Do not negotiate reciprocal links with your competitors, it's
like shooting yourself in the foot.

3. Articles. Write articles about your industry. Presumably
you know tips, techniques, secrets and tidbits of information
that would be helpful to people outside your industry. Assemble
these little gems into an article and submit it to ezines in
your industry. Getting your article published in an ezine is
more valuable than placing advertising because it doesn't cost
you any money and you include your tag line at the end which
refers readers to your website.

Writing articles also gives you credibility in your market.
Your prospects start to see you as an expert in your field
and trust your opinion. They are more likely to buy from you
when the timing is right for them.

4. Advertise. Put your URL on all of your print material. If
you run ads in print publications make sure your URL is eye
catching. Be sure to have your website address on all of
your stationery, letterhead, business cards, envelopes, etc.

5. Register. Register your site with all of the major search
engines. Make sure that each of your pages are search engine
friendly. Get all your META tags in order so you get the best
possible ranking.

6. Position. Advertise on as many safelists, FFA pages and
classified ad sites as you can. Why? To get the benefit of
the links to your site. The number of links to your site has
become a key factor in the positioning of your site on the
search engines.

There are literally hundreds of ways to promote your site.
Some cost big bucks, others are free or cost very little.
Experiment with everything that you can find and see what
brings you the best results. This is a business of trial and
error. As you gain experience specific to your site, you will
be able to sharpen your techniques and bring in the visitors
in droves.

Half the fun of reaching your destination is enjoying
your journey.

Good luck

Tuesday, August 14, 2007

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YOU DO NOT email people!

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