Road Map to Success

Marketing. That's it. That's the secret to your online success.Running your business without marketing islike being in a dark room with a flashlight and nobatteries..you know where you are, but nobody else does!

The key to making your marketing work is to minimize your expenses while you maximize your profit. Mostproducts that are sold online are electronic, which
means that once you have covered the initial cost of producing your masterpiece,the only other main expense you have is marketing, the rest is profit.

Now just before we begin, let's take a look at a couple of facts. Most Peoplees are not making money on the net. Why? There is the misconception in the marketplace that doing business on the net is simple,fast, and effortless. Nothing could be further from the truth.

If you want to make a living on the net and become independently wealthy it takes time and effort, the same as with an offline business. The difference between an on and offline business is online you can choose whether you want to invest time, money, or both.

Now let's get specific. First, you need a product to sell or represent. If you don't have a product or website don't despair, you can still make a lot of money on the WWW. Almost any site that sells a product, will pay you to promote it for them. This form of promotion is called an affiliate or partnership program.

Second, now that you have something to promote, you have to decide where to promote it and who to promote it to.We'll assume you are starting from scratch. You don't
have any contacts in the industry and you don't have a customer base to mail to. You need to get hits, or visitors,to your site or the site you are promoting. There are a multitude of ways to accomplish this task.

Third, now that you're getting hits to your site, you can start collecting the names of your visitors by offering them a free incentive. You can give away ebooks,
subscriptions to an ezine, or other publication, or offer them a discount on their purchases when they sign up as a 'VIP' member. Use your creativity and come up with something that your visitors just can't pass up and they feel they have
to leave you their name and address. This list that you are creating by collecting names and addresses is money in the bank for you. If you are an affiliate, make sure that your program forwards you the name, or at least the email address of customers that you have referred to them.

Fourth, market to your list. Your mailing list is your warm market, they have agreed to receive information from you. DO NOT abuse your list. Spamming your list by sending them offers every hour will ruin your list and stop your cash flow dead in it's tracks. Send your list an offer that you genuinely believe in. If you wouldn't sell your product to your mother, don't offer it. One of your most valuable
assets that you have on the WWW is your reputation. If you tarnish your reputation and integrity, you may as well get offline.

These four steps are an overview of what you can do to achieve success on the WWW. This simplified Steps gives you a basic direction in which to travel to reach your road map to your success.


Good luck

Yours truly,

Chitra Sekhar